Brand & Digital · Photography
Chrysalis Foundation
Creative Direction · Marketing Strategy · Digital Experience
A comprehensive creative and strategic partnership supporting Chrysalis Foundation's mission to empower women and girls through education, opportunity, and community investment.
My work extended from research and strategic planning to the complete redesign and development of the foundation's website, alongside integrated marketing, photography, video, and visual communications.
The engagement brought together audience insights, platform research, technology evaluation, user experience, and creative storytelling to develop a more connected and intentional digital presence.
Scope of work
- Strategic Roadmap Development
- Market & Audience Research
- Platform & Application Research
- Marketing Consulting
- Creative Direction
- Website Strategy & Rebuild
- UX/UI Design
- Content Architecture
- Cross-Platform Integration Planning
- Photography
- Video Production
- Graphic Design
- Social Media Strategy & Consulting
- Email Marketing
- Paid Media Strategy
- Digital Campaign Development
STRATEGY & RESEARCH
From research to roadmap.
The engagement began with a comprehensive evaluation of the foundation's digital presence, communications needs, and opportunities for growth.
Through market and audience research, platform analysis, application evaluation, and strategic planning, I developed a roadmap to help guide the organization's marketing, digital infrastructure, and creative communications.
The resulting strategy informed not only individual campaigns and deliverables, but the broader systems connecting the foundation's website, fundraising, communications, and audience engagement.
WEBSITE & DIGITAL EXPERIENCE
Rebuilding the digital foundation.
A central component of the partnership was the complete redesign and rebuild of the Chrysalis Foundation website.
The project extended beyond visual design to include content organization, information architecture, user experience, and the evaluation and coordination of supporting digital platforms.
The objective was to create a cohesive, intuitive digital experience that better connected the foundation's mission, programs, fundraising opportunities, and communications.
CREATIVE & CONTENT PRODUCTION
Bringing the mission to life.
Photography, video, graphic design, and visual storytelling supported the foundation's communications across digital platforms, campaigns, and community-facing initiatives.
The creative work focused on translating the organization's mission into compelling, accessible visual content while maintaining a consistent and recognizable brand presence.
INTEGRATED MARKETING
A connected approach to communication.
An integrated marketing approach brought together social media consulting, email marketing, paid media strategy, content development, and campaign planning.
Working across multiple communication channels, the focus was on creating thoughtful, coordinated messaging and visual consistency while supporting the foundation's broader organizational goals.
This work connected strategic planning with ongoing creative execution, helping establish a more cohesive approach to audience engagement.